In our digital era, where eye-catching digital signages such as illuminated displays, LED signs, and monitors are relatively affordable, banners are still broadly popular with small and medium-sized businesses owing to their reasonable price, low maintenance costs, and versatility.
The word banner with the meaning “piece of cloth attached to a staff or pole” is derived from the old French word “Baniere,” meaning flag, and has been used in English since the 12th century. In the 20th century, the “banner” acquired its modern marketing meaning.
A banner can carry a logo, symbol, slogan, advertisement, or other messages. They are widely used in public events, opening ceremonies, and almost every circumstance where a message needs to be transmitted to the public.
Even though online campaigns such as digital advertising and marketing are practical and have multi-billion dollar revenue globally, offline campaigns employing physical signs and banners are highly effective in many cases.
Banners and feather flags are ever-green advertisement choices for small businesses and companies with limited budgets due to their efficacy, budget-friendliness, versatility, and re-usability.
Banners can be used outdoors and indoors and are usually installed in high-traffic places to improve visibility.
Outdoor banners are mainly used to provide direction, grow brand awareness and generate leads. Outdoor banners should be easy to assemble and transport, cost-effective, and made from durable materials for re-usability. A well-designed sign or banner will turn heads and have a long-lasting advertising effect on the audience.
On the other hand, indoor banners are mainly used to welcome visitors, decoration, and educate customers about the products.
A quality banner is printed using high-quality UV-resistance ink, which minimizes fading in direct sunlight, even in long-term uses. It is also printed using high resolution digital printers that maximize the final work detail and precision.
With this great popularity comes a tremendous bevy of signage solutions, making banners the swiss-army knives of marketing due to their both modularity and versatility.
Almost a banner exists for each application, making choosing a bit overwhelming for first-time buyers. Fret not; the following list of the most popular banner types helps you choose the best signage solution for your current need.
Fabric banners are usually made from satin or polyester. This signage solution is crease-resistant and machine washable and is an excellent choice for clients looking for high-quality banners with little to no setup times. Fabric banners are primarily used for indoor events such as grand openings, presentations, and exhibitions.
Vinyl banners are more durable than fabric banners and can be used indoors and outdoors. Compared to their fabric counterparts, they are heavier and prone to creasing if stored inappropriately.
Mesh banners are more air permeable than fabric and vinyl banners and are excellent choices for extra-large signage applications on building sides, storefronts, or even covering the entire building before showcasing the finished project.
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